Saturday, December 6, 2008

A Business Model That Will Profit From Turnkey Packages

Perhaps the primary market for online businessmen is the group made up of - surprise, surprise - internet businessmen.

One of the most dominant subgroups of this market is made up of beginning web businessmen who are only starting out in this industry.  Studies reveal that in the internet marketing industry (at least the portion that is targeting web business), sixty-seven percent of goods and services are rendered with the beginner web businessman in mind.

Hence, if you desire your web business to cater to web entrepreneurs, you must focus on entry-level web businessmen to garner a large portion of the pie.  This would mean that you need to offer a good or service that novice and intermediate online entrepreneurs will need.

Domain URLs?  Your share would be too insignificant.  Web hosting?  The established competition will gobble you up.  Autoresponder service?  Post-sales support may be too onerous.  You can buy domain names from namecheap.

Here's an idea:

Turnkey packages.

Turnkey, in the context of internet marketing, is a name that refers to packages that can quickly be utilized for some earnings.  These packages are considered "all-in-one," that is, everything that the user needs to make things work is included in the package.  No complicated setting up procedures are required.  No extra services asked for. 

For example, you're involved in offering web graphics.  Don't limit yourself to eCovers.  Don't merely sell headers and footers.  Don't merely offer order buttons. 

Present complete website packages that include all of the aforementioned items.  Such would be considered as turnkey simply because all the buyer will do is to use the package under his own domain name, and he'll have a whole, functional website.

Going one step further, why don't you add an eBook, a sales copy, and a Thank You page for a truly turnkey internet business!

Startup internet entrepreneurs will desire this kind of turnkey package, for the simple reason that all they have to do is to upload the website or sales letter, and they can start to earn some income.  They won't have to fail to learn beforehand.  They can learn the tactics in this field along the way, all the while reaping the benefits that are made possible by your turnkey package. You can also hire SEO services to build traffic on your website.

There are several turnkey possibilities you can conceptualize.

The key, of course, is to package relevant products and/or services into a set that will quickly benefit the customer.

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