What is the Google Sandbox Theory?
Website owner uncovered that the new sites optimised and having a lot of inbound links has not ranked top for the aimed key words or phases. It was discovered that after being showing in the search result for two weeks, webpages ranking were either decreased from index or ranked low for the target keyphases.
The websites were losing the high SERPS positions, whereas previously low-ranking websites had the opportunity to rank near the top for their keywords. This provided the evidence of the Google Sandbox that gave the chance to the Search Engine expert and Search Engine Marketing Specialist to understand what exactly the Sandbox effect was.
Possible explanations for the Google Sandbox effect
“Time Delay” factor is the most common factor of Google Sandbox effect. This ‘website aging’ theory has earned a lot of importance since the webmasters felt the effects of Sandbox after a certain period of time. However, it is an artificially imposed penalty on the websites.
As stated to the ‘Link threshold' principal, a number of quantity and quality, plus the time of the inbound links will prevent Sand box effect.
How to find out if your website is ‘Sandboxed'?
If your web site does not shows in any of the search result for the target keywords or if the SERPS are not ideal though there are many inbound links and correct onpage SEO then the web site is very likely in Sandbox.
Google Search engines will provide most relevant website to their visitor. SEO develops complex algorithms to infer relevancy of content for various search terms.
The Sandbox restricts the new websites; the effect reduces on the basis of aging of the websites but on the link aging. According to the ‘Allegra' update websites that were continually being optimized when they were in the Sandbox began to rank quite high for desired keywords when the Sandbox effect ended.
- SEO technology strategies to minimize your website's ‘Sandboxed' time
- Start promoting the website the moment it is created.
- Make low-intensity and long-time link building schedual.
- Stay away blackhat techniques.
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