What's the one one thing that your online business needs to stand above the competition and become a huge success?
A great domain name!
The domain name is what people enter into their browsers when they want to get to your site - it's the part that comes after the http:// or the www. It's your virtual real estate address. Having something they won't forget without having to look it up each time or keeping it in their bookmarks, to be lost among the all the other addresses, is the best thing you can do to get visitors to return to your site and word-of-mouth free traffic.
It's said that all the good names are gone, but that's about as certainly not the case. Here are some simple guidelines that will make your domain name -- and your business -- a popular and memorable online destination.
1. Choose a Dot-Com
The primary rule is, go for the dot-com ending, which is typed as .com. This is the Main Street of the virtual|online world, and the one that most people will type in regardless of what your domain extension actually is. While .org and .net were popular for a while, and then .us, .biz,.info and .name took the stage, people always come back to .com -- regardless of how many fancy country code top level domains are launched into the mainstream, like .cc, .ws, .to, .cn and others.
2. Choose A Memorable Name
Your domain name should match your business name, if possible. So if your flower shop is called Felicty's Flowers, you want to get felicitysflowers.com, assuming it's available. If it's not, try adding a dash, like felicitys-flowers.com or a secondary descriptive word like felicitysflowersonline.com or prettyfelicitysflowers.com. If you're creative, you'll probably be able to come up with something that works with your business name and is memorable for your customer.
Remember that if you use a dash in your domain name, which some Search Engine Optimization experts say attracts more free traffic to your site, you'll have to say the dashes if you use your domain name in an audio product or commercial; so it would be "felicitys dash flowers dot com".
Most people who enter your domain name into their browser later will not type the dashes.
3. Get another variation
If you're fortunate enough to grab a great domain name without the dashes, then you might want to get the same name with dashes between the words as well. You can put both of them up on your server as mirror sites to get the benefits of Search Engine Optimisation as well as the ease of typing without the dashes.
You might also want to consider getting the .net or .org variation or even other domain name extensions to use as sister sites for your main dot com site... maybe you could place your forum on the .net, or use your .com for your main product and .net for your business background information site.
Even if you're searching for a domain name that you feel won't be available, using your creativity and trying a variety of word combinations should allow you to find a memorable domain name that will attract people to your website.
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It can be quite time consuming checking domain name availability as you find each successive name you come up with has already been registered.
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